Total Monster Kill Logo

This logo was created for a Dungeons and Dragons campaign that revolved around the concept of a world overrun by monsters and a group had to go and hunt those monsters to stay safe.

The client specifically wanted reference to a sort of lava or cracked earth which I worked into the word ‘total’. They wanted a bold design with large lettering and something very eye catching.

Step 1:

I started with a set of initial sketches to narrow down what they were looking for. I also created a few options for a micro design in case they needed an alternate logo

Step 2:

The deadline was approaching rather quickly so I decided to test out the sketches on some various color options so we could streamline the process. The client liked the top left design but wanted to go for more of a color palette like the bottom left.

Step 3:

I cleaned up the chosen design and moved to further revising the color palette and options. After this I took a photo of an ancient fish’s scales and modified it to work for the background.